For a long time, almost all tourism activities were forced to stop because of fear of epidemics, European countries began to open their borders, promoting the smokeless industry here. Tourist behavior also changes in new situations.
Research and consulting firm McKinsey chose Germany to research and understand the tourism market. and to see trends affecting global tourism after the crisis.
Many tourists are willing to travel.
During the nationwide quarantine, Search traffic is down by up to 90% compared to before. Now, search traffic has increased by 55% since the beginning of the year, and the conversion rate (the number of people searching for travel information and being redirected to a travel agency website) has recovered almost completely. whole. The results not only show the tourism needs of tourists. It also demonstrates confidence in preventive measures in the local community.
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For the first time, domestic tourism surpassed international tourism
As the domestic market opens in June 2020 while most international markets are closed. Search statistics For the first time show that search demand for domestic destinations is 36% higher than other destinations.
last minute booking
Instead of planning and booking a month in advance for travel, travelers now prefer to book closer to the travel date due to the uncertainty of getting better discounts. The one-month travel booking rate for June and early July this year is 7% higher than in the same period in 2019.
Focus on your favorite destinations before COVID-19.
Germany’s most familiar neighbors for tourists are Austria and the Netherlands. Due to its favorable geographical position, international travel is quite convenient and safe. But the study also shows that even the countries hardest hit by COVID-19, such as Italy, Spain and France, are still the top destinations for German tourists.
The allure of coastal destinations like Mecklenburg-Western Pomerania. and Schleswig-Holstein Big increase since June this year.
>>> Recent domestic and international flights to Phu Quoc in late 2021.
Longer travel demand (Seven days or more) has not only recovered and remained above pre-pandemic levels. However, demand for one- or two-day trips recovered only 63%.
Vacation rental demand soars during the crisis
Demand for villas increased by 78% between March and May. The increase was partly due to the closure of hotels following the blockade order. after the hotel system reopened in June Rents for rental vacations began to decrease. But it is still much higher than before the crisis. According to a study by McKinsey
Tourists are willing to pay for nature conservation attractions.
The epidemic causes the price of tourism services to decrease to attract tourists. Travelers are willing to pay similar prices in 2019. In contrast, for city destinations Tourists tend to spend more in the same time period. I will pay less.
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Source: INN NEW YORK CITY